Public Relations Essay Example | Topics and Well Written Essays - 250 words - 3

Advertising - Essay Example Next, the media channels must be important. third, the media channels must be noteworthy. fourth, the media channels must be justifiable. fifth, the media channels must be convincing (164). The segments of how crowds get the messages and procedure them are truly conspicuous. To start with, the crowds get the messages in different structures. Next, the essential information is transmitted to the crowds in its unique state or structure. third, the message is frequently separated by writers, editors, bloggers, and different people; the message stays flawless when gotten by the planned individual. fourth, the crowd holds the approaching messages and approves them to be either legitimate. fifth, the crowd accepts, acknowledges, and executes the message got. fifth, dominant part of the crowds change their conduct in light of the approaching messages (165). In view of Figure 7.1 on page 166, there are five advertising point of view factors in Chapter 7 that alludes to correspondence or transmittal of the arrangement in section structure; similar factors are fundamental to the experts in correspondence. To begin with, the communicator must concentrate on network relations. Next, the communicator should concentrate on media relationship. third, the communicator should concentrate on advisor relations. fourth the communicator should concentrate on financial specialist correspondences tor correspondence. In conclusion, all people should similarly give enough time on representative and the board correspondence. The theme is significant on the grounds that conforming to the fundamentals of the media story finders (166). In light of the above conversation, every individual has their own translations when an approaching message is gotten. Media show can represent the moment of truth an individual. The segments are important parts that will expand lucidity of the media message. The attributes are significant as far as guaranteeing the first message is gotten in its unadulterated period. The advertising point of view factors

What is the significance of the end of the Cold War for US Foreign Essay

What is the hugeness of the finish of the Cold War for US Foreign Policy - Essay Example unavoidably should address various circumstances everywhere throughout the world all the time. In this way, the given paper means to speak to both positive and negative parts of the showed up change of universal system for the United States. With regards to points of interest, the paper decides the steadiness of American inside procedures in the new conditions as a reason for its cases on authority and qualities in both pragmatist and liberal terms. Simultaneously, it recognizes the threats of pervasiveness of various not double incredible interests and American financial shortcoming, which limit its present noticeable quality. To put it plainly, it turns apparent that the finish of the Cold War energizes the US international strategy to just familiarize previously existing standards to the new universal conditions. From one viewpoint, the start of Cold War period evoked the totally new plan setting for the USA; in this unique situation, the quick breakdown of the USSR implied just the end of genuine danger not the finish of the as of now propelled forms. For example, the Grand Strategy of NSC-68 appears not maintainable in the contemporary security matters because of its age. Despite this, the ground thought of the sorted out security approach is as yet substantial and deciding the U.S. outside policy1. In addition, the lying standard of control arrangement to â€Å"lay primarily in forestalling the meeting up of conceivably antagonistic states†2 sounds sensible and exceptional even in the new conditions. Along these lines, it is conceivable to express that USA has a drawn out encounter of dealing with the world so as to keep up its multifaceted nature and separateness. In this way, the post-Cold War appearance of the U.S. international strategy doesn't require the new methodology yet ju st urges to alter previously existing procedures in the new universal framework. Indeed, the disposal of one of the individuals in a couple worldwide predominance competition makes an open door for the victor in this race to transform into

Highlights from our 2019 Khan Academy Language Advocate Convention

Highlights from our 2019 Khan Academy Language Advocate Convention We recently hosted our fourth annual Khan Academy Language Advocate Convention, where we were joined by 23 language advocates representing 15 languagesâ€"and a whopping eight different alphabets! Our language advocates lead the effort to translate Khan Academy into dozens of different languages. Their work is crucial to achieving the anywhere part of our mission to provide a free, world-class education to anyone, anywhere.Khan Academy staff and language advocates exchanged best practices on everything from raising funds to raising awareness of Khan Academy through social media. Language advocates also shared translation tips and tools with each other and presented to the entire Khan Academy staff about their efforts to make Khan Academy available around the world. Last but certainly not least, each language advocate brought a tasty treat from their home country so everyone could share in a delicious, international buffet.Our language advocates work hard to make sure Khan Academy cont ent isn’t just translated into different languages but made applicable to each country’s local context. For example, an English math problem about Susie buying apples may turn into a problem about Hélène buying grapes in French or Fatima buying mangoes in Hindi. In 2019 we introduced functionality for language advocates to curate Khan Academy content to match their local curricula, and a focus of this year’s convention was sharing best practices for aligning Khan Academy to each country’s curricula and implementing Khan Academy in schools.Finally, language advocates met with Sal Khan, our founder and CEO, to discuss the future of Khan Academy as well as the similarity between their efforts to create and launch Khan Academy in new languages today and Sal’s effort to create and launch Khan Academy 10 years ago.Here’s to continuing to work together with translators around the world toward making a free, world-class education available to anyone, anywhere!

Michelle Cortines . Ap Us History. Mr. Murray. 22 March,

Michelle Cortines AP US History Mr. Murray 22 March, 2017 Were Franklin’s Administration s’ Responses Effective? The Great Depression was an event in history which no one saw coming. Franklin D. Roosevelt was left with the mess Herbert Hoover started during his presidency. The stock market crash was the beginning of a chain reaction of inadequate events. So what was the Stock Market Crash? The Stock Market Crash was a time where there was a high unemployment rate. Having gone through severe unemployment, and food shortages the American people were beginning to lose hope. After FDR came into office people began to regain hope, because of his New Deals. His New Deals would bring Relief, Recovery, and Reform. He presented Types of New†¦show more content†¦Document C illustrates that the New Deal represents change, but not revolutionary change. This caused the role of the government to expand. While Document D states that some New Deal acts were at odds with others. One example of a program in the second new deal is the S ocial Security Act, which created a retirement fund for citizen, but this act failed to help farmers, and domestic workers. The Tennessee Valley Act was part of the new deal, which helped with creating jobs, by building dams. Document I stated â€Å"The most important [The] most important contribution of the Roosevelt administration to the age-old color line problem in America has been its doctrine that Negroes are a part of the country and must  ·be considered in any program for the country as a whole.† The New Deal acts were somewhat effective, as they did help some. In the end it wasn t the New Deals that got America out of the depression it was their involvement in World War 2. World War 2 caused the unemployment rate to drop, since the whole country’s economy transformed to benefit war effort. The New Deal changed the role of the government significantly by creating new federal agencies and an efficient executive branch. It also helped by expanding the governm ent and its agencies. In Document G, John L. Lewis talks about the Wagner Act, which was FDR s response to the widespread labor unrest. FDR used this as a chance to change the role of the

Computer Viruses A Big Problem For The Average Computer...

Abstract Computers Viruses are a very big problem for the average computer user. Viruses are very common but people still don’t know what they truly are and how to get rid of them. They cause damage and loss. When someone actually notices that their computer might have a virus its usually too late. What are viruses and how do I get rid of them. Keywords: Computer Virus, damage, common, loss A computer virus is a piece of malicious code that can copy itself. Computer viruses have the sole intention of stealing data or corrupting a system. A virus works by inserting or attaching itself to a valid program or document that supports macros in order to implement its code. In the process a virus has the potential to cause unexpected or damaging effects, such as harming the system software by corrupting or destroying data. Once a virus has successfully attached to a program, file, or document, the virus will lie inactive until circumstances cause the computer or device to execute its code. In order for a virus to infect your computer, you have to run the infected program, which in turn causes the virus code to be executed. This means that a virus can remain be on your computer, without showing major signs or symptoms. One type of virus is the Resident Virus. This virus is permanent and stores itself in the RAM memory. It activates whenever the operating system starts. It can be one of the worst types of viruses because it can even attach to an anti-virus application thusShow MoreRelatedFocus Group Report: Market of Computers1315 Words   |  6 PagesThe market of computers has many different options and brands for customers to choose from. Everybody has their own opinion on why they buy a certain brand and what they think are the best qualities on a computer. The knowledge buyers have can vary from someone who knows everything about the computer and how it works on the inside; to the average buyer who mainly needs it for school, business, or personal everyday use. 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Health And Social Care Policy Health And Social Care Essay Free Essays

string(96) " reports that our eating wonts were changed by a determination made in America 40 old ages ago\." Social, economic and industrial alterations have changed the forms of life globally. Changes in diet and physical activity forms have been cardinal to the rise of fleshiness among many of the universe ‘s population. Obesity was traditionally seen as a disease of high-income states merely, but it is now replacing malnutrition and infective diseases as a job exceeding societal divides. We will write a custom essay sample on Health And Social Care Policy Health And Social Care Essay or any similar topic only for you Order Now Obesity carries a higher incidence of chronic unwellness including diabetes, bosom disease and malignant neoplastic disease. This paper will critically measure the current UK and NI policies aimed at turn toing the fleshiness epidemic. There will besides be a treatment around definition of policies, function of authorities in health care, old and current health care policies sing fleshiness in both Britain and Northern Ireland. The official computation for specifying fleshiness was set by the World Health Organisation ( WHO ) where grownups are registered fleshy and corpulent utilizing a expression of Body Mass Index or ( BMI ) , that is a individual ‘s weight in kgs divided by the tallness in meters squared ( DWP, 2012 ) . The chief restraint with utilizing organic structure mass index as an index is that it does non separate fat mass from thin mass ; so a individual could be healthy and have a low organic structure fat, but be clinically fleshy if they have a high plenty BMI. A individual is thought to be overweight if they have a BMI of 25.0 or more and corpulent if the BMI is 30.0 or more. Fleshiness has three categorizations: aˆ? Class 1 BMI 30 to 34.9 ( waist margin 102cm asset for males and 88cm asset for females ) . Person is categorised as corpulence aˆ? Class 2 BMI 35 to 39.9. Person is classed as corpulent aˆ? Class 3 BMI 40 and over. Is when a individual with a BMI of 40+ is said to be morbidly corpulent ( WHO, 2012 ) . Policy originates from the authorities that are in power, who are besides the legal authorization and have a position and counsel over all policy whether they be private or public ( Crinson, 2009 ) . Harmonizing to Crinson 2009 Health policy is hypothesised in footings of macro and micro societal developments, with the macro degree reading the working of societal and formal constructions, such as the economic context of the province and the market, and the National Health Service ( NHS ) . The micro side focuses on the influence of policy from the degree of the health care professionals and the experience of the users ( Crinson, 2009 ) . Policy devising, harmonizing to a White Paper published by the Labour Government in 1999 provinces that it is a method in which a authorities construe their political vision into programmes and actions in order to do alterations that are required and wanted by the population ( Cabinet Office, 1999 ) . It was besides focused on modernizing the authorities scheme ( Cabinet Office, 1999a ) and the demand for more inclusive and reactive policy ‘s linked to people ‘s demands. It planned to vouch that policy devising was to go more forward thought and evidence-based, every bit good as right assessed and based on best pattern. It went on to observe the demand for improved grounds when addressing policy devising and to guarantee a more joined-up attack across authorities sections and bureaus ( Cabinet Office, 1999 ) . Harmonizing to the World Health Organisation wellness policy signifies determinations, programs and actions that are started in order to make elaborate wellness attention ends within a society. It goes on to observe that and clear and string policy can sketch an thought for the hereafter whilst helps to set up aims and points of orientation. A wellness policy can besides assist to plan a model and construct understanding in add-on to informing people ( WHO, 2006 ) . There are three cardinal policies countries within the Department of Health and they are National Health ( NH ) , Public Health ( PH ) , and Social Care ( SC ) ( Kouvonen, 2012 ) . The current theory has two dissimilar backgrounds ; the first is a public policy analysis that is favoured by the United States and Northern Ireland. The 2nd is favoured in the United Kingdom and is a societal policy theoretical construction ( Kouvonen, 2012 ) . Policies are intended to better on current commissariats in wellness and societal attention in the UK and purpose to vouch services that are funded or supported by the Department of Health are delivered in an unfastened and patient-centred manner ( www.dh.gov.uk ) . This was non ever the instance, as harmonizing to Crinson authoritiess were apathetic to the type of attention delivered within the healthcare service ; that was the concern of the physician. This was to alter in the 1970s when the economic system declined and revenue enhancement gross was reduced ( Crinson, 2009 ) . The axial rotation of the province in supplying wellness and public assistance to the public harmonizing to Crinson 2009 takes the position that there are five diverse conceptualizations and they echo differences between political and conceptual actions of the function that the province should play when presenting wellness and public assistance services ( Crinson, 2009 ) . The author goes on to give illustrations of these conceptualizations one of which is the neoliberal prospective that influenced the alteration in the wellness and societal public assistance policies of the Thatcher Government in the 1980s ( Crinson, 2009 ) . In the Political-Economic Critique, harmonizing to O’Connor et Al welfarism serves to construct consent for capitalist economy through the procedure of spliting the population into groups with specific demands. This he notes had the consequence of individualizing what are widespread societal and wellness jobs associates with life in a capitalist ‘s society ( Gough, 1979 ) . In a paper by David Berreby in which he asks the inquiry, why do people acquire fat and hazard major wellness job? , He believes the reply to this inquiry is capitalist economy and sites it as the chief cause of planetary fleshiness ( Berreby, 2012 ) . Conversely in a programme series aired on the BBC on the 11th July 2012 the newsman Jacques Peretti reports that our eating wonts were changed by a determination made in America 40 old ages ago. You read "Health And Social Care Policy Health And Social Care Essay" in category "Essay examples" Peretti travelled to America to analyze the narrative of high-fructose maize sirup ( HFCS ) a calorie-providing sweetening used to dulcify nutrients and drinks, chiefly processed and shop-bought nutrients. The sweetening was backed in America in the 1970s by Richard Nixon ‘s agriculture decision maker Earl Butz to utilize extra maize grown by husbandmans. Cheap and sweeter than sugar, it quickly found its manner into about all convenience nu trients and soft drinks. HFCS is non merely sweeter than sugar ; it besides inhibits leptin, the endocrine that controls hunger, ensuing in the inability to halt feeding ( BBC, 2012 ) . This was backed up by grounds from Robert Lustrig an endocrinologist, who harmonizing to this study, was the first to place the dangers of high-fructose maize sirup ( HFCS ) . His findings nevertheless, were discredited at the clip. and a US Congress study sited fat, non sugar, for the dismaying rise in cardio-vascular unwellness and the nutrient industry responded with a series of low fat and ‘heart healthy nutrients in which the fat was removed. ( BBC, 2012 ) . Policy shapers encouraged husbandmans to overproduce maize and soy with the promise of foreign trade ( Philpott, 2008 ) . It was besides in the seventiess that Britain ‘s nutrient industries used publicizing thrusts to promote the thought of noshing between repasts. A fast nutrient civilization besides developed and fast nutrient ironss offered alluring nutrients and clients served themselves, and harmonizing to Ritzer this was the beginning of McDonaldization of Society. He goes on to compose how fast nutrient eating house contribute to the development of fleshiness and it accent on supersizing its parts ( Ritzer, 2004 ) . Conversely poorness increased in the 1970s under Thatcher Government and harmonizing to the Institute for Fiscal Studies in 1979 13.40 % of people in Britain lived below 60 % on average income before lodging costs. With this came a large rise in inequality and under the gini mark for Britain was up to 0.339 from 0.253 ( Crib, et al 2012 ) . Due to the comorbidities associated with fleshiness and their increasing cost to the NHS, the effects of fleshiness are presently and will go on to be of import public wellness challenges globally and in the UK. It impacts through society and across all life classs, and can increase the hazard of life endangering disease ( Kouvonen, 2012 ) .Appendix 1. Presently there is a model in Northern Ireland titled ‘A Fitter Future for All ‘ , this docket spans from 2012 to 2022. Within this paper it explains that in Northern Ireland 59 % of grownups are either fleshy ( 36 % ) or corpulent ( 23 % ) ( DHSSPSNI, 2012 ) . This policy addresses the demand to move from childhood based on grounds from the Foresight Report 2007, and is now a cross sectorial cohesive life class docket that will turn to fleshiness over the following 10 old ages ( Foresight Review, 2012 ) . The Department of Health has published a follow-on papers to the Public Health White Paper called ‘Healthy lives, healthy people: A call to action on fleshiness in England ‘ , which sets new national thrusts for a falling tendency in extra weight by 2020. The Undertaking Fleshinesss: Future Choices undertaking presented its findings on 17 October 2007 and the Undertaking aims to present a executable response to fleshiness in the UK over the following 40 old ages. It besides sets out illustrations of what is intended on a national degree to assist dispute fleshiness, one of these is called Change4life programme. In this programme it states it will assist consumers make healthier nutrient picks ( www.dh.gov.uk ) . This could be linked to Professor Marmot point, when he discussed behavioral picks as persons such as where to shop for nutrient, and how these determinations are dictated by the person ‘s socio-economic circumstance, and if they can afford the recommended good nutrient ( UCL Institute of Health Equity, 2012 ) . ‘A fitter Future for All ‘ and ‘Healthy Lifes, healthy people ‘ are policies that both the British and Northern Ireland authorities support, but there are wider determiners of hapless wellness such as poorness and inequalities that play an of import function in fleshiness ( HM Government, 2010 ) . It could be argued that while policies such as these are aiming the causes of fleshiness, they are non actively seeking out realistic solutions to the job ; people may cognize they need to eat healthier, but merely can non afford to purchase the better nutrient. In developing states rates of fleshiness are inclined to lift, and this is associated with turning societal disadvantage ; turn toing societal want and material disadvantage is likely to cut down fleshiness ( Kouvonen. 2012 ) . Socio-economic category as a factor in wellness is non a new phoneme in the United Kingdom, as it has a history of many 100s of old ages. Harmonizing to Edwin Chadwick ‘s study on healthful conditions of the laboring population in Britain in 1842 showed that in Liverpool the mean age of mortality for people in the upper categories was 35 old ages, and 15 old ages for labor and retainers ( Richardson, 2008 ) . Inequalities still exist today, but have improved and in the Black study published in 1980 it states that there are still inequalities with respect to life anticipation and the usage of medical services ( Whitehead et al, 1992 ) . Harmonizing to the Foresight study ( 2007 ) a authorities scientific discipline think armored combat vehicle reported that most grownups are already overweight. It goes on to observe that modern life will guarantee that approaching coevalss will be heavier than the last, and by 2050, 60 % of work forces and 50 % of adult females possibly clinically corpulent. The study besides states the fleshiness is a many-sided and there is no grounds anyplace in the universe where fleshiness has reversed. Social policy models are overriding harmonizing to this study ( Foresight Review, 2012 ) . The Marmot Report the 3rd such officially approved analysis in every bit many decennaries examining the nexus between wellness and wealth. The findings confirmed an dismaying societal slope, the hapless non merely decease seven old ages earlier than the rich, but they can anticipate to go handicapped 17 old ages earlier. Professor Marmot continues to discourse behavioral picks we make as persons are portion of our societal and economic scenes. He believes that people born into more flush surroundings tend to follow a healthy life style, ensuing in health care differences between the societal categories ( UCL Institute of Health Equity, 2012 ) . In 2011 the Chief medical Officers ( CMOs ) from across the UK published new schemes for physical activity, and they addressed a life class methodological analysis, and included guidelines for early old ages ( www.ic.nhs.uk ) . It could be argued this is a cover policy and it is widely known that poorer people have limited picks with respects to lifestyle picks such as gym ranks. Besides the study appears to put the duty of exercising on the person. Peoples from poorer socio-economic backgrounds have poorer lodging and environments that do n’t promote physical exercising which could be due to societal civilization of where these people live and deficiency of resources ( UCL Institute of Health Equity, 2012 ) . Addressing fleshy kids that become corpulent in ulterior life was issue raised by Dr Hilary Jones on Good Morning Britain, when he stated that fleshiness begins in childhood. He went on to state that the National Health Service and the Government know causes of fleshines s but actively forestalling it in childhood demands to be addressed ( www.gm.tv ) . Prevention of fleshiness is more accomplishable end than turn toing fleshiness when it becomes established, as some wellness jobs that are acquired through fleshiness remain an issue even after weight loss. Therefore authorities policies are largely directed at primary bar of fleshiness such as eating good, exercising and no smoke ( Kouvonen, 2012 ) . Social determiners of wellness are besides a cardinal factor in fleshiness in both kids and grownups. Harmonizing to the World Health Organisation the societal conditions in which people live are paramount to their wellness. It goes on to observe that deficiency of income, hapless lodging and deficiency of entree to healthcare installations are merely some of the factors taking to inequalities ( www.who.int ) . Medical attention on its ain can non adequately better person ‘s wellness and turn toing where people live and work is besides of import The societal determiners of wellness are the â€Å" upstream † societal, economic, and environmental factors that affect the wellness of persons and populations, including income, societal support, instruction and literacy, employment and working conditions. Downstream determiners, which include physical activity, clean air and H2O and healthy lodging. These factors can act upon wellness inequalities difference between societal groups that can ensue in fleshiness in poorer countries ( Kouvonen, 2012 ) . Incidents of Childhood fleshiness are higher in countries with a lower socioeconomic population harmonizing to National Health Service Information Centre study on fleshiness. It besides states that fleshiness is more widespread in schools in deprived countries. It besides noted that with Reception kids ( kids in the primary school age group ) 6.9 % of those in least disadvantaged countries were corpulent, in comparing to 12.1 per centum of kids in most disadvantaged countries ( www.ic.nhs.uk ) . In Northern Ireland statistics show that 8 per centum of kids ages between 2 and 15 old ages are corpulent, harmonizing to the Health Minister Edwin Poots. The wellness Minister went on to state that the likeliness of corpulent kids become corpulent grownups was likely ; this would set greater strain on the wellness and societal attention services due to the comorbidities associated with the status ( Northern Ireland Executive, 2012 ) . Governments province that wellness policies are micro driven, but in world it could be argued that they are macro driven as ultimately fleshiness will be more in the long tally due to fleshiness related unwellness such as diabetes and heat disease, and harmonizing to NHS website the cost will be ?4.20 billion per twelvemonth ( HM Government ) . Undertaking fleshiness is a challenge for non merely the UK, but globally and harmonizing to the Department of Health and Social Services Northern Ireland web site, corpulence and fleshiness will catch malnutrition and infective disease in footings of their cost to the wellness services and people enduring from the status ( www.dhsspsni.gov.uk ) . Appendix 2. It was non until 1999 that fleshiness was declared an epidemic in America and was considered to impact all racial groups and across all ages in United States ( National Medical Association, 1999 ) . Harmonizing to the information published there was an addition from 12 % to 18 % over a seven twelvemonth period utilizing a organic structure mass index ( BMI ) that was greater than 30 ( National Medical Association, 1999 ) . Historically obesity rates were low and unaffected until 1970s and 80s, and the obesogentic environment ( an environment that encourages and leads to fleshiness in persons that relates to the influence that contribute towards fleshiness such as nutrient, physical activity and environment. Many broader determiners of hapless wellness such as wellness inequalities, poorness and want play a important function, and these factors have non swayed over the old ages. In pre-war Britain big differences in mortality and morbidity degrees between rich and hapless were recogni sed as the norm by policy shapers. It was the debut of the National Health Service in the fortiess that brought with it hope that the societal category differences impacting wellness would worsen. It was n’t until the seventiess that the Marmot Report stated people ‘s life style and fortunes have a direct consequence on their wellness ( Crinson, 2009 ) . The wellness deductions from fleshiness are huge and can finally ensue in a premature decease. Although fleshiness is caused by consumption of more energy through nutrient and drink than needed and the ensuing extra stored in fat in the organic structure, the position that obesogenic environment besides plays a portion in fleshiness is going widely accepted. Social and economic fortunes are besides evaluated in this paper as are the function of authoritiess and policy shapers, both in the United Kingdom and Northern Ireland. The overall position of this paper would be that policies are made by persons that have no penetration into what portion of society they are directed at such as disadvantaged and socio-economic countries that lack the agency and installations whereby persons feel that their part to society is valued and of import sufficiency for them to care about their ain well-being. Policies are non directed at one specific group such and the one size fits all does n’t look to be working as fleshiness is now a planetary epidemic. Bibliography BBC ( 2012 ) ‘The Work force who made us fat: episode 3 ‘ , available at www.bbc.co.uk/programmes/b01kd06l ( Accessed 06/11/2012 @ 20.05 ) Berreby, David. ( 2012 ) . ‘Is Capitalism To Blame for Worldwide Obesity? ‘ Available at hypertext transfer protocol: //bigthink.com/Mind-Matters/is-capitalism-to-blame-for-worldwide-obesity ( Accessed 5/11/2012 ) Braveman, Paula. Egeter, Susan. Williams, R. William ( 2011 ) ‘The Social Determinants of Health: Coming of Age ‘ , Annual Review of Public Health, Vol. 32: 381-98 Cabinet Office ( 1999 ) ‘Modernising Government White Paper ‘ : available at hypertext transfer protocol: //www.archive.official-documents.co.uk/document/cm43/4310/4310.htm ( accessed 05/11/2012 ) Crib et Al ( 2012 ) ‘Briefing Notes on Jubilees compared: incomes, disbursement and work in the late seventiess and early 2010s ‘ , available at hypertext transfer protocol: //www.ifs.org.uk/publications/6190 ( Accessed 12/11/2012 ) Crinson, Iain ( 2009 ) ‘Health Policy, a critical prospective ‘ , SAGE, London Department of Health Public wellness ( 2012 ) ‘Adult societal attention, and the NHS: Obesity Document ‘ , available at www.dh.gov.uk/health/category/policy-areas/public-health/obesity-healthy-living ( Accessed 10/11/2012 ) Department of Works A ; Pensions ( 2011 ) ‘Causes of Obesity ‘ available at, hypertext transfer protocol: //www.dwp.gov.uk/publications/specialist-guides/medical-conditions/a-z-of-medical-conditions/obesity ( Accessed 05/11/2012 ) Department for Works A ; Pensions ( 2011 ) ‘Definition of Overweight and Obesity ‘ available at, hypertext transfer protocol: //www.dwp.gov.uk/publications/specialist-guides/medical-conditions/a-z-of-medical-conditions/obesity ( Accessed 05/11/2012 ) DHSSPSNI ( 2012 ) ‘Framework for Preventing and Addressing Overweight and Obesity in Northern Ireland: 2012-2022 ‘ , available at hypertext transfer protocol: //www.dhsspsni.gov.uk/framework-preventing-addressing-overweight-obesity-ni-2012-2022.pdf ( accessed 8/11/2012 ) DHSSPSNI ( 2011 ) ‘Safety, Quality and Standards: Safety and Quality Policy Document ‘ available at www.dhsspsni.gov.uk/index/phealth/sqs.htm ( Accessed 6/11/2012 ) Foresight Review ( 2012 ) www.foresightreport.com ( Accessed 08/11/2012 @ 9.50 ) GMTV ( 2012 ) www.gm.tv.uk ( Viewed 07/11/2012 @ 7.47 ) Gough, I. ( 1979 ) ‘The Political Economy of the Welfare State ‘ , Macmillan, Basingstoke HM Government ( 2010 ) ‘Healthy Lifes, Healthy Peoples: Our Strategy for Public Health in England ‘ , available at www.official-documents.gov.uk ( accessed 10/11/2012 ) NHS Information Centre ( 2011 ) ‘Statistics on Obesity, Physical Activity and Diet: England ‘ , available at hypertext transfer protocol: //www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/opad11/Statistics_on_Obesity_Physical_Activity_and_Diet_England_2011_revised_Aug11.pdf ( Accessed 08/11/2012 @ 8.25 ) NHS Information Centre ( 2011 ) ‘Obesity Rising Among Concluding Year Primary School Children ‘ , available at www.ic.nhs.uk/ncmp ( Accessed 10/11/2012 @ 20.55 ) Kouvonen, Dr A. ( 2012 ) ‘What is Health Policy? ‘ , Lecture Notes Week 1: Lecture 2 Kouvonen, Dr A. ( 2012 ) ‘Current Issues in Health Policy: Obesity ‘ , Week 4: Lecture 2 National Medical Association ( 1999 ) ‘Obesity Declared an Epidemic in the United States ‘ , J Natl Med Assoc. 1999 December ; 91 ( 12 ) : 645 PMCID: PMC2608606 Northern Ireland Executive ( 2012 ) available at hypertext transfer protocol: //www.northernireland.gov.uk/index/media-centre/news-departments/news-dhssps/news-dhssps-08032012-obesity-cuts-life.htm ( Accessed 08/11/2012 @ 20.15 ) Philpott, T ( 2008 ) ‘A Contemplation of the Lasing Legacy of the 1970s USDA Secretary Earl Butz ‘ available at hypertext transfer protocol: //grist.org/article/the-butz-stops-here ( Accessed 7/11/2012 ) Richardson, W.B. ( 2008 ) ‘The Health of Nations: A Review of the Works of Edwin Chadwick ‘ , Volume I. BiblioLife, LLC Ritzer, G. ( 2004 ) ‘The McDonaldization of Society ‘ , SAGE, California UCL Institute of Health Equity ( 2012 ) ‘Strategic Review of Health Inequalities in England: Post-2010 ( The Marmot Review ) ‘ , available at www.marmotreview.org ( Accessed 9/11/2012 ) Whitehead, M. , Townsend, P. , Davidson, N. , Daivdsen, N. , ( 1992 ) ‘Inequalities in Health: The Black Report and the Health Divide ‘ , Penguin Books Ltd ; New edition ( 29 Oct 1992 ) World Health Organisation ( 2006 ) ‘Commission on Social Determinants of Health ‘ , available at www.who.int/social_determinants/resources/csdh_brochure.pdf ( Accessed 09/11/2012 @ 17.56 ) World Health Organisation ( 2012 ) ‘Health Policy ‘ , available at www.who.int/topics/health_policy/en/ ( Accessed 05/11/2012 @ 8.50 ) World Health Organisation ( 2012 ) ‘Obesity ‘ , available at www.who.int/topics/obesity/en/ ( Accessed 05/11/2012 @ 17.43 ) Appendix 1 How to cite Health And Social Care Policy Health And Social Care Essay, Essay examples

Revenue Management Business Purposes

Question: Discuss about theRevenue Managementfor Business Purposes. Answer: Introduction This assignment is based on the subject of revenue management. The assignment aims to identify the reason for which the hotel that selected the particular city for its business purposes. At the same time, the assignment also tries to find out the reasons behind the selection of the competitor set and the way of forecasting the occupancy rate and the performance of the hotel. Along with that, the study also recognizes the target market of the hotel and the way of handling the changed market situation. Explaining the Reasons for Selecting the City It has been identified in the previous assignment that the hotel is situated at Darwin Australia. The management of the hotel has selected this place because the population growth rate at that place is good and it is gradually improving. Apart from that, that particular city has softer occupancies, which is favorable for the hotel business (Kimes 2016). At the same time, the room rate in the hotel industry is also growing in this city. Moreover, the demand for the hotel services in that place is increasing day-by-day (Kimes and Wirtz 2016). Therefore, management thinks that if the hotel operates its business at Darwin, Australia, then it will have more growth opportunity. Hence, Darwin, Australia will be profitable for the hotel. Justifying the Selection of the Competitor Set There are mainly four large hotels in Australia are included in the competitor set of this hotel and these are Hilton Hotel, Skycity Darwin, Coconut Grove and Ramada Suites Zen Quarter Darwin. The primary reason of including these four hotels in the competitor set is these hotels are operating their business successfully in the market of Darwin and if this particular hotel competes with these four hotels then it can improve its standard of performance (Arenoe, Van Der Rest and Kattuman 2015). At the same time, if the hotel competes with the large hotels, then it can understand their strategies in better way, which is important for the further development of the new hotel. Apart from that, by competing with the large hotels, it can attract at least some of the customers of those hotels (Abrate and Viglia 2016). The most common thing between this particular hotel and its four competitors is that all of these hotels are situated at Darwin, Australia. Along with that, it can also be said that some of the services or facilities like, restaurant facility, room service and free internet facility are common in these hotels. Justifying the Figures in the Books and Occupancy Forecast In the accounting book of the hotel, it has been identified that the income or the profit level of the hotel is expected to be increased in the 2nd month than that of the 1st month. The amount that the company will receive through room bookings, restaurant service and value added services will grow up in the second month because the management expects that at the end of the 1st month, the hotel will gain some reputation, which will help it increasing its room bookings (Van Der Rest et al. 2016). As the room bookings will grow up, it can be expected that the more use of restaurant facilities and values added services will take place, which will increase the income from the restaurant and value added services (Sigala 2015). On the other side, the purchase will grow up because in order to meet the increasing demand, the hotel will require purchasing more ingredients and other things. As the purchase will increase, the cost per average sales will also grow up. The beginning inventory will be high in the 2nd month because it is possible that in the 1st month the sales will be much lower than the production and the closing inventory will be high because at the end of 2nd month, the management will prefer to have good amount of stock in hand so that in 3rd month, they can easily supply the increased demand (El Haddad 2015). The expenses for paying the salary will not be changed in the second month because in second month, the management will not recruit any new people and the salary level will be same for the existing people. The advertisement cost will be higher in the second month because in second month the hotel will more focus on the promotional activities (Ortega and Ortega 2016). In the occupancy rate forecast, it can be identified that the occupancy rate will be 84.5% in the high season. In the high season, the occupancy rate will not be 100% because the hotel is new and many people will not be aware of the hotel. In the average season the occupancy rate will be 70% because till the average season, the hotel will be able to increase its promotional activities and so more people will be aware of the hotel (Denizci Guillet and Mohammed 2015). Hence, in the average season also, the hotel will have 70% occupancy rate. In the low season, the occupancy rate will be 50% because the demand will be low at that time. Describing the Way of Competing in the Market It has been identified in the previous discussion that this hotel will compete with four major hotels at Darwin, Australia. As a new hotel it will not be easier to compete with already established and reputed hotels (Legohrel et al. 2016). However, the management of the hotel is planning to compete in this competitive market by emphasizing on its pricing strategy. The management has decided it will maintain the price level as per the standard rate in the market (Jonsson 2015). At the same time, the hotel will also focus on its cost level, so that it can better manage its profit level and revenue. Defining the Target Market The management of the hotel has segmented the market on the basis of the income level of the people. As per the market segmentation, there will be three market segments high income group, middle income group and lower income group. The hotel will target mainly the middle and higher income groups. The hotel will set the room rates at such a level, which will be not so high and the middle class people can easily afford. Explaining the Reaction if the Demand is Slower It is possible that in future the demand in the market for the hotel services becomes slower. If the demand becomes slower, then it will be the first step to control the cost of the hotel. However, at the same time, the price level of the hotel must be sensitive enough (Lin and Huang 2015). The hotel can provide price incentive, which indicates discounts in the hotel rents. Low room rents of the hotel will help to attract the customers easily. At the same time, the hotel also requires to encourage the customers or guests to avail better facilities, which will help to enhance the revenue of the organization (Denizci Guillet and Mohammed 2015). Apart from that, the management of the hotel can also introduce the package system. In the package system, it can provide a specific group of services to its customers within a particular price range. Sometimes, the package facility attracts the customers more because customers get varieties of service by paying the money once at time (El Haddad 2015). Customers feel that they are paying fewer amounts but in actual sense, the hotel can gain good amount of profit by introducing the package system during the low demand season. Explaining the Reaction if the Demand is Higher At the time, when there is high demand in the market, the management of the hotel can take varieties of strategy to handle the situation in a better way. First of all, the management can increase the revenue by increasing the price level of the rooms by a little percentage (Abrate and Viglia 2016). At the time, when demand is high in the market, crisis situation takes place regarding the availability of the hotel rooms. Due to that, the people become ready to pay high rent to get the hotel room. Along with that, the hotel can introduce some extra services free transportation from hotel to nearest airport or railway station. As during the high demand season, the people are ready to pay extra amount, they will be attracted towards the hotel that will provide more facilities (Legohrel et al. 2016). Apart from these, the management of the hotel can increase the number of rooms or accommodation to fulfill the demand of the people. Conclusion In this study, it has been identified that Darwin, Australia has good population and the population trend of the place is upward moving. Due to this, Darwin, Australia is a perfect place for new hotel business. The Skycity Darwin, Hilton hotel, Coconut Grove and Ramada Suites Zen Quarter Darwin are the major player in the market of Darwin and so these are the major competitors of the new hotel. In the second month, the income level of the hotel will increase because it is expected that the demand will be higher. The target customers will be the middle income group and high income group people. In order to manage the situation during low demand season, the hotel can introduce package system and when the demand is high the hotel can increase its price level by little percentage. Reference List: Abrate, G. and Viglia, G., 2016. Strategic and tactical price decisions in hotel revenue management.Tourism Management,55, pp.123-132. Arenoe, B., Van Der Rest, J.P.I. and Kattuman, P., 2015. Game theoretic pricing models in hotel revenue management: An equilibrium choice-based conjoint analysis approach.Tourism Management,51, pp.96-102. Denizci Guillet, B. and Mohammed, I., 2015. Revenue management research in hospitality and tourism: A critical review of current literature and suggestions for future research.International Journal of Contemporary Hospitality Management,27(4), pp.526-560. El Haddad, R., 2015. Exploration of revenue management practicescase of an upscale budget hotel chain.International Journal of Contemporary Hospitality Management,27(8), pp.1791-1813. Jonsson, R.A., 2015. The new hotel business model: enhance customer experience and profit optimization through the use of revenue management. Kimes, S.E. and Wirtz, J., 2016. Revenue Management in Restaurants: Unbundling Pricing for Reservations from the Core Service. Kimes, S.E., 2016. The evolution of hotel revenue management.Journal of Revenue and Pricing Management,15(3-4), pp.247-251. Legohrel, P., Schwartz, Z., Heo, C.Y. and Wang, X.L., 2015. Special Issue: Revenue management for tourism and hospitality.Journal of Travel Tourism Marketing,32(7), pp.795-933. Lin, Y.H. and Huang, K., 2015. Customer Loyalty under the Influence of Revenue Management: The Case of Taiwanese Hotel Customers.Asia Pacific Journal of Tourism Research,20(12), pp.1374-1388. Ortega, B. and Ortega, B., 2016. Revenue management systems and hotel performance in the economic downturn.International Journal of Contemporary Hospitality Management,28(4), pp.658-680. Sigala, M., 2015. From demand elasticity to market plasticity: A market approach for developing revenue management strategies in tourism.Journal of Travel Tourism Marketing,32(7), pp.812-834. Van Der Rest, J.P.I., Cordella, P., Loosschilder, G. and Schwartz, Z., 2016. Connecting Search Marketing to Hotel Revenue Management: Conjoint Analysis as a Methodology to Evaluate the Optimal Online Travel Agency Commission Fee.Service Science,8(2), pp.169-183.